Skill Incubator

Built to Convert

2 Modules 6 Lessons None

About this course

Before we get into the nitty gritty of actually building out your conversion focused website, I first want to explain to you the anatomy of a conversion focused website and what that might look like in real life.

Below are screenshots of the core pages of my website, and how I've optimised them for conversions as a guide for what we'll be learning later on in this course.


Your homepage will likely be the most visited page on your website, and for that reason it's important to optimise it to convert.

Typically, the best converting homepages remove the majority of clutter and distractions and centre the focus around a singular call to action - especially above the fold.

Here's an example 'above the fold' of my homepage:

homepage calls to action

On my homepage I have three separate calls to action.  

Some might argue that there is too much going on here, that the page is too cluttered that it might dilute the users attention away from my primary call to action, however, because the secondary and tertiary calls to action are subtle, and not in your face, I think this works just fine. 

The main take-away though from this is that you need to have a compelling offer for your users, and clear call to action - with minimal distractions.

Pop up forms

I know what you're probably thinking...

Everyone hates website pop-ups!

And you know what, you're kind of right.  

But here's the thing.  Pop ups convert.  And they'll generally convert better than any other lead magnet on your site.

Here's one of my pop-up forms that I've been using recently which converts at 5.06%:

Exit intent pop up

The key with pop-ups to be successful is to make them highly targeted (which we'll be covering later in the course).  In fact, if you can create the right offer, for the right audience, it's not implausible to expect a double digit conversion rate.


Blog Pages

Blog pages are likely the high traffic pages on your site.  

They're the pages that are used to bring in new visitors, and for that reason it's imperative that these pages are highly optimised to convert new visitors into subscribers.

Here's an example of what my blog pages look like:

blog top

Above the fold

in post links

In-post links to lead generating pages.

content upgrades

Content upgrades and social channels.

newsletter call to action

As you can see, there's ample opportunity for new users to sign up. 

In addition to this, I'd recommend using a post specific pop-up too, eg. content upgrade, pdf, ebook, etc.

With all of these sign up opportunities working together, you're giving yourself the best possible chance of driving more email subscribers.

Category Pages

Typically, not too many people pay much attention to creating conversion centric category pages, but they're missing a trick.  

Here's an example of what can be done to a category page to convert visitors into subscribers:

category call to action

Later in the course I'll be showing you how to create category pages like this, plus, I'll also be showing you how to optimise things even further by creating unique category specific opt in offers to improve the likelihood of conversions even further.

Pretty cool hey!



The sidebar can also be a great place to convert visitors into leads:​​​​

sidebar 1

Although the sidebar isn't a huge converter, it still trickles in leads here and there.  Well worth having.

Wrapping it up

What I really wanted to showcase to you here was the anatomy of a high converting website so that you can see first hand what's possible, and what the top internet marketers are already doing.

And don't worry.  We'll be covering all of the things in detail later in the course.

Learn more

Course Structure


Quick Guide: Conversions

Before we begin the process of building a conversion-focused website, it's important that you first understand what conversions are, and why they're so important for the success of your online business.

Picking the right domain name

Need to choose a domain name?  Make sure you follow these steps.